Some years ago I signed a contract to become a library track composer for a company in New York. They wanted one thing: happy music.
The task did not seem too difficult. I had written happy music before. Unfortunately, such works had always been in conjunction with visuals or words, which tended to inform the listener that the music was happy. So, while I attempted to produce such stimuli for myself, the resulting compositions were not really "happy". There was melody, sweetness, sincerity, harmony, beauty, but happiness proved elusive.
Since then, I have scored many promotional films. The nature of film production inevitably includes some stages of revision, but the only suggestion ever made for my music is that it should be more upbeat / happy. These two experiences - in promos and library composition - have aroused my curiosity about what precisely makes music “happy”.
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